News Corp axes Best Weekend and Kidspot magazine, launching BW Magazine in their place
The Saturday Telegraph is axing its Best Weekend and Kidspot magazine and launching BW Magazine in their place.
The creation of The Saturday Telegraph editor Jeni O’Dowd, the magazine is aimed at busy parents and includes real-life interviews, celebrity news and glamour, parenting advice from psychologist and Kidspot columnist Dr Justin Coulson, fashion trends and tips, star signs, weekend TV guide, movie reviews and puzzles and a four-page weekend events planner.
O’Dowd said: “There is a real gap in the weekend newspaper market for a magazine that busy parents can enjoy on the go as they juggle children’s sport, birthday parties and other commitments.
“As a mum myself I know all too well how busy Saturdays can be and I wanted to create a product that parents could pick up, put down and pick up again throughout the day.
“BW Magazine combines some of the best elements of the previous Best Weekend and Kidspot magazines while introducing real-life interviews, celebrity news and fashion.”
The content from Best Weekend and Kidspot magazine’s will be integrated into BW Magazine.
The magazine is the first product launch for The Saturday Telegraph in two years.
News Corp Australia NSW executive general manager, Simon Anderson, said: “We are continually looking at ways to innovate our weekend offering and give our readers even more reasons to pick up our newspapers.
“The launch of BW Magazine demonstrates our commitment to launching new products to satisfy the needs of both our readers and our advertisers.”
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Are you serious, they had a magazine called Best Weekend?! Can’t they even think of an original idea – “Fairfax make a magazine called Good Weekend, but ours will be better so let’s call it Best Weekend – brilliant!”
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Didn’t the Checkout have a “Busy Working Mum” section ….
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I hadn’t read your story until now, and this morning I unwrapped the Sat Tele and the magazine fell out. I really did think it was a send-up, that the cover was a spoof of some trashy women’s mag and that if I turned the page the real cover would be underneath. Sadly that wasn’t the case. It’s a pity the Sat Tele moved away from its previous policy of running at least one article per issue on health and fitness and having pics of people training and other beautiful people. Anything is better than stories about ISIS and hand-wringing over refugees which the paper has thrust upon us over the past few weeks.
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It’s hard to believe a contemporary newspaper could come up with an insert as terrible as this. Was it a piss take? Awful picture choice, bizarre choice of stories (Casey Donovan’s ‘sex addition nightmare’ – what the?), old-fashioned layouts and terrible writing – it has it all! It could be a template for how NOT to formulate a newspaper insert in the digital age. Good Weekend staff must be crying laughing into their lattes.
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Why don’t you leave a good thing alone. Why haven’t you put new one in the paper instead of just talking about it. I have been a subscriber for years and disappointed as to what a new woman can do to to wreck our weekend. Even my grand children are disappointed.
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