News Corp begins a defining legal battle with AI platform Perplexity

As a content creator I think the way things are heading is that AI will deprive us of traffic and therefore revenue. I think this trend will continue, and those of us creating original content and research will tire of effort for no reward. At that point, we’ll stop creating…and then the AI operators may simply decide we’re not longer needed, or perhaps we shift towards creating raw data and research which is presented to consumers according to their specific needs and preferences at the time. For example, I just asked Perplexity about the new BYD Shark, and it listed my work as a reference. Lovely, but realistically, nobody will click through, especially as it references a few others. However, AI needs to get the base data from somewhere, so maybe in future all I’ll do is feed an AI. This would not be fulfilling as it robs me of my primary motivation which is the effect I have on my readers.
Aside from Perplexity, let’s not forget YouTube video-farming which is a more direct ripoff of well-researched videos, rephrased enough to bypass copyright checks, and pushed out to an audience in moments. The channels are shut down, but it’s no effort to create another. Depressing times, struggling to see an upside to the AI revolution in the long term even if it can help in the short term with admin tasks etc.