News Corp creates rural division, Sky News launches live agribusiness show

News Corp Australia has combined its rural newspapers and websites under a new business arm, News Corp Rural.

The arm will combine the resources of The Weekly Times, Tasmanian Country and Rural Weekly, to create a unified offering for advertisers.

The new show will commence this Thursday at 6:30pm

It aims to improve cross-platform sales and enable clients to access the company’s full suite of print and digital resources.

Under the new arm, Tasmanian Country will continue as a free product and The Rural Weekly will expand to Northern NSW, including Tamworth. The Rural Weekly has also been inserted into the Friday edition of NT News.

At the same time, News Corp Australia and Sky News will launch a new, live agribusiness program, which will commence on February 1 at 6:30pm.

‘The Ag Show’ will run for half an hour every week and will explore issues of significance to the farming community.

Hosts Ed Gannon and Nicola Bell

It will be presented by The Weekly Times publisher Ed Gannon and journalist Nicola Bell, who will be joined by reporters and commentators each week.

Gannon, who is also the show’s editorial director, said it will be the first time agribusiness issues and events will be covered live.

“The Ag Show marks a special coming of age for agriculture,” Gannon said.

Bell added: “We will have all the movers and shakers in agriculture, plus the best analysts to explain the important issues. From beef to blueberries, wool to walnuts, The Ag Show has agribusiness covered.”

Angelos Frangopoulos, CEO of Australian News Channel, said he was proud to join the newspaper brands together and bring news and analysis on agribusiness to Australia.

“Whether it be Paul Murray LIVE in regional Queensland or our comprehensive coverage on Sky News Weather, Sky News has a strong commitment to regional Australia,” Frangopoulos said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.