News Corp launches At Home property liftout across state mastheads

News Corp Australia has launched a new property platform for the home and real estate sections in its state-based mastheads.

The new At Home property liftout will be published alongside realestate in Saturday editions of The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.

The new At Home section is expected to reach more than 1.7 million Australians, with the flip cover magazine set to deliver property news and also provide inspiration for new home builds.  Both At Home and realestate will also feature across News Corp Australia digital platforms and websites.

At Home joins realestate across state mastheads

At Home will be led by Kelly Baker, who commented: “Our homes have become very much a retreat and a resort, but also a place where we can go about our working lives. It’s been a dramatic realignment for many over the past year and it presents incredible opportunities.

“Improving our home isn’t just about improving our lifestyle, it can also add considerable value to our most important asset.

“That’s what At Home is all about: bringing you everything you need to know, and the inspiration and motivation, to reinvent, reimagine or to simply just tweak your home.”

Baker revealed that the liftout will include a weekly column called The Fixer with the latest trends, and in-depth ‘How to’ guides.

“We’ll also let you in on what celebrities are doing with their homes and where they’re buying and selling. This will all be balanced with real life stories from those who have been on the home transformation journey, experienced the ups and downs and come out the other side,” she added.

“We’re making a big splash in our launch issue with star-powered help from landscape designer Charlie Albone – former host of Selling Houses Australia – and his role as a judge in our exclusive list of Australia’s 100 Cool Pools.

“COVID-19 has changed the way we live and the way we want to live, and though life won’t be ‘back to normal’ for quite a while, that doesn’t mean we can’t make the most of it.”

The platform will be driven by a national content program with localised case studies, providing scalable solutions for marketers across Australia.

At Home and real estate will also enable seamless integration for clients across the platforms, and online, thanks to a new streamlined approach to strategy.

National weekend editor Mick Carrol added: “Our expanded weekend property platform forms a key part of an ongoing national program of product evolution to deliver the best offering for today’s consumer.

“Home aspirations go hand in hand with real estate and this new offering has been designed to deliver our readers a one-stop-shop for all of their property needs.”

The new magazine launch follows News Corp unveiling its best quarter of financial results since establishment in 2013, reporting total revenues of $2.41 billion for the three months ending December 2020.


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