News Corp launches new Sunday magazine Stellar, shuttering Sunday Style
News Corp has axed its Sunday Style magazine, replacing it with the new Stellar, which will incorporate 10 pages of food content from NewsLifeMedia’s Delicious.
Stellar will be available from Sunday August 28 with the purchase of The Sunday Telegraph (NSW), Sunday Herald Sun (Vic)and The Sunday Mail (QLD) after the final issue of Sunday Style will appear in The Sunday Telegraph and Sunday Herald Sun the previous Sunday.
News Corp columnist and editor of opinion site RendezView Sarrah Le Marquand has been appointed to the role of editor-in-chief.
Le Marquand will remain founding editor and editorial director of RendezView, however, News Corp has appointed Lucy Carne, acting editor for The Sunday Telegraph’s Insider section, as editor of the site.
Kerrie McCallum, the editor-in-chief of Sunday Style and Delicious magazine, will be editorial director of Stellar and will oversee 10 pages of recipes, reviews and commentary called ‘Delicious on Sunday’.
Le Marquand said: “I’m looking forward to taking the reins of Stellar and creating a product that draws on the country’s best photographers and most senior writers. Stellar will have a unique mix of both flair and substance, but with an edge, and readers can expect the unexpected every Sunday.
“Our content will deliver an entertaining mix of news and celebrity features and lifestyle content assembled by Australia’s best fashion and beauty team, and then a second-to-none supplement catering to all things food.”
News Corp Australia’s managing director – metro and regional publishing, Damian Eales, said: “Sunday is our largest audience day and has long been an important day for advertisers as we know people are more receptive to brand messaging when they are in a relaxed mindset.
“The launch of Stellar is a huge investment in our Sunday audience; not only are we providing more relevant and more engaging content for our readers, advertisers now have the opportunity to reach readers every week in Sydney, Melbourne and Brisbane. No other weekend magazine can match that.
“Stellar completes our Sunday offering, and together with the enhanced Body + Soul and Escape magazines that relaunched earlier this year, provides the most compelling Sunday read in the market.”
The launch of Stellar and the subsequent closure of Sunday Style follows on from similar changes at the Saturday Telegraph, which earlier this month axed its Best Weekend and Kidspot magazine, launching BW magazine in its place.
The launch of the magazine is being supported with a $6 million multi-channel marketing campaign that will run across TV, radio, print, digital and social channels.
Stellar will feature editorial from some of News Corp’s teams, including: Claire Harvey and Jordan Baker (NSW), Frances Whiting and Matt Condon (QLD), and Patrick Carlyon, Andrew Rule and Ruth Lamperd (VIC); along with a broad range of contributors and content across the key pillars of lifestyle, food and home, including design and Neale Whitaker; the best in beauty and travel with Cleo Glyde; fashion editor and stylist Marina Afonina; food editor and cookbook author, Donna Hay; food and restaurant critic Matt Preston; foodies Hayden Quinn and Silvia Colloca, and chefs Matt Moran, Colin Fassnidge and Shannon Bennett.
Another News title bites the dust. Has it also gone unnoticed that the Herald Sun Saturday Home magazine has bitten the dust after 22 years? What’s next???
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When too much foodie fodder, home decorating and beauty blathering is never enough. How about some real stories about real people and situations that matter written by real journalists, not more glossy fluff by celebrity “experts”? But real stories take time and money, a price newspapers, certainly Sunday newspapers, aren’t willing to pay anymore. Anyway, Sunday papers are now all but irrelevant – as this latest rearrangement of the deckchairs proves.
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Or if you read the article instead of the last 3 words in the title, you might realise they are investing in what looks to be a more premium product and also publishing in QLD.
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