F.Y.I.

News Corp launches trade advertising campaign based on EMMA insights

September 9, 2013 1:04

News Corp Australia has launched a trade advertising campaign based on insights provided by new readership measurement system EMMA.

The announcement:

News Corp Australia today launched a trade advertising campaign highlighting the new insights emmaTM reveals about the company.

emmaTM is Australia’s new multi-platform readership measurement system that provides the most accurate picture of how Australians consume media.

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