News Corp offers $250,000 free media in best integrated campaign competition
News Corp Australia has launched a new competition offering $250,000 of free media for the best integrated campaign across its mastheads, as it looks to push its audience reach claims to more advertisers.
The new competition called We’re for Igniting Creative Ideas is open to any campaign, including those which never got off the ground due to a lack of media spend and even ideas which were never commissioned, as well as new ideas.
In the briefing document for the competition, which goes live today, News states: “We’re looking for the best integrated campaign, national or local, to be activated using our state mastheads. You can choose any one, or all, of our state metro masthead sites, newspapers and inserted magazines or mobile sites to execute your idea.
“The more innovative the better. Think video, data, mobile, tablet or News Alive to really make your idea pop.”
Judges for the competition include Gavin McLeod, executive creative director for R/GA Sydney, Matt Grogan, executive creative director for AnalogFolk, News’ digital strategy director Craig Galvin, Rob Nolan, general manager of brand and consumer marketing, Neil Robinson general manager if advertising sales and Mumbrella editor Alex Hayes.
Criteria for judging are 20 per cent customer insight, 20 per cent strategy and media rationale, 60 per cent the ‘big’ creative idea.
The entry deadline is Friday, February 14 at 5pm, and judging will take place on February 28.
More details can be found by visiting this website.
Sound strangely familiar….
https://www.facebook.com/IgniteMediaBrands
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When you don’t know what you are for, its always good to get someone else to try to work it out for you.
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