News Corp offers $250,000 free media in best integrated campaign competition

News Corp Australia has launched a new competition offering $250,000 of free media for the best integrated campaign across its mastheads, as it looks to push its audience reach claims to more advertisers.

The new competition called We’re for Igniting Creative Ideas is open to any campaign, including those which never got off the ground due to a lack of media spend and even ideas which were never commissioned, as well as new ideas.

In the briefing document for the competition, which goes live today, News states: “We’re looking for the best integrated campaign, national or local, to be activated using our state mastheads. You can choose any one, or all, of our state metro masthead sites, newspapers and inserted magazines or mobile sites to execute your idea.

“The more innovative the better. Think video, data, mobile, tablet or News Alive to really make your idea pop.”