News Corp has launched a regional publishing division set to be led by executive general manager of North Queensland Nick Trompf, state director, Queensland metro and regional publishing held by Sean Ryan being made redundant.
The new division will house Hobart’s The Mercury, NT News, The Cairns Post, Townsville Bulletin, Gold Coast Bulletin, Geelong Advertiser and associated community publications.
Managing director of metro and regional publishing Damian Eales told Mumbrella: “This change came about solely because we see our portfolio of regional publications as being a very important part of our overall portfolio of publishing assets.
“They also represent a very significant audience for advertisers who want to extend their reach beyond a pure metropolitan market. We have a cross-platform audience of 1.7m Australians across those regional titles.
“Managing the titles as a whole is about trying to create opportunities for advertisers, and readers, to improve our overall proposition to customers. As part of that regional role we will be introducing a form of digital subscription for the regional mastheads and equally we put forward an advertising proposition that specifically targets those regional customers to our advertisers. That’s the context for this new role.”
The management of each regional masthead will now report to Trompf, who will in turn report to Eales.
“What it doesn’t mean is that we do anything that takes away from the localness of each of those publications,” said Eales.
“At their very heart, and what makes them successful, is that they are true to their local community, they’re true to their audience. They know their audience better than anyone else in the country and they’ll continue to serve those local audiences as they do today.”
As a result of the new division Sean Ryan will be leaving News Corp after just over two years with the company.
Eales said in a statement: “I want to thank Sean for his invaluable contribution to our Queensland operations over the past couple of years. He’s brought enormous enthusiasm and his trademark spirit to the role, and delivered some terrific results, particularly in resetting our sales capabilities in the local market. We all wish Sean the very best in his future endeavours.”
Trompf starts in his new role on February 8.