News Corp releases digital subscription numbers following withdrawal from AMAA audit

News Corp mastheads including The Australian, The Daily Telegraph and The Herald Sun are building audiences through digital subscriptions as opposed to print, new figures show.

Internal data released by News Corp to the ASX today revealed some of the first circulation data since it abruptly withdrew membership from the Audited Media Association of Australia (AMAA)’s newspaper circulation audit eight months ago.

Today’s breakdown, as seen on the ASX

News Corp’s The Australian has the biggest digital subscription base, with 135,783 subscribers as of June 2018, the figures indicate. Sydney-based masthead The Daily Telegraph currently has a subscription base of 114,203 and The Herald Sun, which is Melbourne’s main title, has 108,801 subscribers.

It is the first update Mumbrella has published on The Australian’s subscriptions since the announcement of 100,000 subscribers in October last year.

Other digital subscription breakdowns provided include The Courier Mail and The Advertiser, which have 80,291 and 85,770 paid subscribers respectively.

According to News Corp, the title with the highest circulation is the Sunday Telegraph, with its average daily paid print circulation at 334,209, according to internal sources. The biggest Monday to Saturday edition is the Herald Sun, with a circulation of 278,066. National masthead The Australian has a circulation of 88,581 as of June 30, 2018.

The last figures provided by the AMAA were for January to June 2017. Until now, News Corp has not released updated circulation figures or a break down of digital subscriptions.

The AMAA’s last figures for the six months to June 2017 revealed The Australian’s circulation was 94,448, while the weekend edition had a circulation of 219,242. The Monday to Friday edition of The Daily Telegraph was 221,641 and The Sunday Telegraph’s last reported AMAA circulation figure was 378,449.

News Corp’s Brisbane masthead The Courier Mail had a Monday to Friday circulation figure of 135,007 for the six months to June, while The Advertiser’s circulation was 112,097, when last reported.


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