News Corp taps Qantas for director of data strategy & management

News Corp Australia has appointed Louise Cooper director of data strategy and management to lead its enterprise-wide data strategy, to further strengthen the company’s digital-first approach.

Cooper joins from Qantas, where she headed data analytics, insights and AI.

Louise Cooper, director of data strategy and management, Newscorp Australia

Cooper brings to News Corp more than 15-years of data experience across various industries including insurance, financial services, telecommunications, energy and aviation. Cooper’s new role will see her responsible for the company’s data needs across the entire business.

Last month, News Corp Australia appointed former Facebook and fellow Qantas executive Kristin Carlos to head up its digital platform business. Carlos was most recently chief customer officer at Fitness and Lifestyle Group, responsible for developing and implementing strategic plans for brands such as Fitness First Australia, Goodlife Health Clubs and Centr by Chris Hemsworth.

News Corp Australia’s chief technology officer, data and digital, Julian Delany said Cooper would play a key role in accelerating plans to develop the company’s burgeoning data strategy, which has been a key source of growth over recent years.

“Data has become the engine room that informs decision making across our enterprise and we are committed to amplifying our focus beyond where we are today,” Delany said.

“This is undoubtedly one of our businesses’ most valuable assets, bringing enormous strategic value and a significant point of difference for News Corp Australia as we continue to grow our capabilities, business insights and new revenue opportunities.”

Cooper said of her role: “I’m excited to be joining News Corp Australia where data is such an important strategic asset and where there’s a genuine commitment to it. I’m confident my experience in modernising data platforms and building customer-centric solutions will help enable growth through meaningful insights.”


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