News Corp teams up with Nova for daily news podcast network ‘News Feed’
News Corp Australia’s podcasting arm NewsCast has launched News Feed; a network of daily news podcasts from each state-based masthead.
News Feed will be co-produced by NewsCast and Nova Entertainment, and will include daily headline podcasts from The Daily Telegraph (NSW), Herald Sun (VIC), The Courier-Mail (QLD) and The Advertiser (SA).
All episodes will be presented by Nova Entertainment newsreaders, and published from 5am daily.
News Feed Daily Telegraph
The new series of short-form podcasts will address local and national news headlines from the front and back pages, as well as key stories from each day.
The NewsCast series of podcasts will also be available to consume via partner podcast platforms and smart speakers.
News Corp Australia head of audio, Del Fordham said of the new venture: “The collaboration sees our state-based newsrooms supply the copy for each update, and the talented line-up of NOVA newsreaders present each episode, 365 days a year.
“Daily news and sport delivered through on-demand audio is a growing habit for our listeners, whether they are consuming on partner platforms, through smart speakers or on our own platforms.
“The News Feed network of podcasts has been designed to deliver listeners in each state a daily fix of the latest headlines that matter most to them, while respecting their time during the busy morning period.”
Nova Entertainment digital commercial director Kane Reiken said the co-production will create new opportunities for News Corp clients.
“We are proud to launch News Feed in co-production with News Corp Australia, which will allow us to build further opportunities for our clients to reach these engaged audiences, as listening behaviours shift towards on-demand daily news content.
“These podcasts are a great addition to the News Corp Australia network, kicking off an exciting 2021 and extending on our strategic plan to build Australia’s best podcast offering for listeners and advertisers.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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