News Corp throws weight behind a Queensland bid for the 2032 Olympics in tourism campaign

News Corp executive chairman Michael Miller has spoken at an event as part of a push from The Courier Mail to bolster Queensland’s tourism industry, calling for a better future for Brisbane and Queensland, and pushing for a 2032 Olympics-hosting bid.

The Courier Mail’s Future Tourism series launched on June 7 and will run to June 21 as part of the Go Queensland series. Supported by Tourism and Events Queensland, Tourism Australia, The Star Entertainment Group and Brisbane Marketing, the campaign argues Queensland should be Australia’s number one tourism state, after a sharp fall of foreign visitors over the past 15 years.

The campaign also includes series partners Howard Smith Wharves, Urbis, PwC, Council of Mayors SEQ, Seven News and Sky News. It’s running across print editions of The Courier Mail and digitally, and will be a major focus of The Australian’s business-focussed magazine The Deal on June 21.

Miller spoke today at the Future Tourism lunch held at Howard Smith Wharves, alongside Bernard Salt and Australian Olympic Committee president John Coates.

In his speech, Miller made it clear the culmination of the push will be a bid for Brisbane to be the host for the 2032 Olympics, a task that wouldn’t be an easy one, but would be worth the payoff for both Queensland, Brisbane and the tourism industry in the state, he said.

“We’re here today to talk about how Brisbane and Queensland can get even better. How it can secure a better future for the tourism industry. How it can grow jobs and increase the value of tourism by $6.5bn a year in Brisbane alone. How it can achieve extra visitor nights and increase visitor numbers. And ultimately, how can Brisbane become one of the 100 top global cities for tourism,” said Miller.

“Big goals, bold ambitions, brave dreams. Olympian in scale even. To get there, you’ll need help and I’m here to pledge ours.”

The other key focuses of the campaign are more activities for visitors to the state, giving them more reasons to stay longer, and a push for the unique ‘beach-outback-city’ combination that Queensland can provide international guests. The campaign also calls for backpacker-style working visas for skilled grey nomads.

Miller went on to say that The Courier Mail has championed Queensland and the future of the state since 1846 and that ‘no other’ media organisation had a connection to the communities across the state like News Corp.

“Hosting an Olympics creates a legacy that will endure for generations. It provides the adrenalin and momentum to truly be that world class city you desire. It won’t be easy, and you will occasionally have your critics. But it will be worth your while,” said Miller.

“We are on the cusp of a new era for Queensland tourism. All of you here are the ones who can make it happen. By working together, with shared vision and ambition, we can create that new era and achieve those big goals and brave dreams.”


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