News Corp vows to ‘work with polling partners’ after election result backlash
News Corp Australia has said it will stand by its polling partner, Newspoll, and look to fix the polling system, rather than following its major competitor’s move to downgrade its relationship with its survey partner.
The comments come in response to The Sydney Morning Herald and The Age editor Tory Maguire announcing in a column today that the titles had ‘pressed pause’ on their relationship with pollster Ipsos.
We need them to fix this. I hate news ltd but irrespective their and my interests align here. Bad polling helps nobody in the honest news business and underneath the new ltd editorial bias is honest news discoloured by dishonest opinion and editorialising.
I’m not on the production side, I consume opinions. If they’re ill informed so am I. I also think this problem is misguiding ad presentation and retention stats.
Why trust recall numbers if the pollsters can’t count?
They were spectacular failures polling both the NSW State election & the Federal election. If the POLLS had actually gone off more independent polling rather than that commissioned by UComms, Get Up, & the Labor Party & unions, the result was completely different. The fact that Shorten knew nearly 6 wks before the election that the Labor Party were facing annihilation was also never taken into account & this info was widely available as well!!!! Even I predicted the ALP wasn’t going to win!! FAIRFAX, Galaxy, Reachtel, NEWSPOLL, Etc need to get away from stacked, delusional figures biased towards the ALP. Take a reality check. You’ve proven 2x that you were way off the scale in your predictions. Obviously incompetence was a big part of yours & Labor’s failures! The fact the Labor Party were so cocky in their expectations of winning spending, $$$$ to hold victory parties, only to see the party absolutely trashed was priceless. Good to see that the polls now hold as much irrelevance as does the now totally trashed left wing movement.
Gee, wonder who you voted for..