News Corp’s CDP lets advertisers match and target customers across all of its content

News Corp has launched a new identity database that will allow advertisers to target brand messages to individual customers, whether or not they are logged in.

The new database, Customer Match, was one of two new innovations unveiled today at the media conglomerate’s D_Coded event.

L-R: Pippa Leary, managing director, client product; Lou Barrett, managing director, national sales Suzie Cardwell, general manager, client product & strategy