News Corp’s Daily Telegraph raises price of eNewspaper app by 320 per cent
Sydney tabloid The Daily Telegraph has raised the subscription price of its digital newspaper replica app by more than 300 per cent, from $6.49 a month to $19.99.
The price rises sees the price of monthly subscription to the PDF replica of the newspaper, which is accessible through iTunes, fall into line with the price of a digital subscription to the newspaper which is $20.00.
News Corp Australia declined to comment on the price rise but it is understood that subscriptions to the app make a small proportion of overall digital subscriptions.
The last major rise in Daily Telegraph digital subscription prices was at the end of April this year when the price went from $4 a week to $5 a week. The subscription increase is just for The Daily Telegraph press reader app as the other newspapers do not have separate eNewspaper apps.
The data on who purchases this would be priceless. A consolidated list of all the gullible people in Sydney.
News Corpse revenue meeting minutes…
Ok, we need new ideas to grow the business by 300%. !! who hoo !!
so far we have 2 options:
1.triple our current subscriber base by reinforcing the strength of our unique content and utilizing the already proven, gobsmackingly effective, marketing strategy to sign up new users.
2. Increase the cover price by 300%
Silence…
Option 2 it is !!!
Apple’s customers tend to be wealthier and more educated which is why they can afford Apple’s more expensive products. I can’t imagine there’s a lot of overlap between Apple product users and Daily Telegraph readers.
why anyone would pay for this rubbish is beyond me…
Yoho! Next they will discover that people want value in what they buy.
Thomas, citation needed.
News Corp might have a little more success in building subscriptions if they paid the readers. That way there maybe some value in the subscriptions for the readers.
And still after all this time, the penny hasn’t dropped.
Sell prepaid subscriptions through shops so that people can read the paper without being snooped on, and having their private interests whored to marketers.
How slow-minded can they be?
They have a high margin low volume strategy! News Corp watch the numbers drop ,
It hard to regain lost consumerts caused by a dumb pricing decision.
This is it! I am out now, cancelling my subscription. I just couldn’t believe that increase!
And for what? The apps constantly crashes and hangs, I got my downloads repeatedly delivered late- all documented. Despite this I still liked my e-paper though, but with this increase our deal is definitely off. Wrong bet News Corp! yor greediness will bring you down…
Is there a shower in the foyer at News Corp, so the employees can wash all the dirt and grime away, before they go home to their families after a days work being awful?
$240 a year I’m out. Too much data anyway. I’ll just google the news.
I don’t mind an increase but this is crazy. Shows no loyalty to existing customers.
I have been a loyal customer right from the start, now it good bye from me.
Who on earth can justify a +300% increase! the customers in my business would not accept. I’ ll be making as much noise as I can to further discredit this paper and will NOT be renewing my subscription.
There is no way I will be paying a 300% increase in price for this subscription, content is poor and I do not kow how many countless times I havent even been able to download the paper at times! $240/year you are kidding me! BWAHAHAHAHAHAHAHA
You must be crazy no one will pay such increase,don’t you knowkeeping the price down retains your readers
I have been a reader of the Daily Telegraph for 30 plus years, have had it delivered on and off for years, but this became inconvenient due to our travels and newspapers being left on our lawn after cancelling delivery.
Digital delivery has been great, took me awhile to get used to it. At times still bought a paper from the newsagent.
What IDIOT would make a decision to increase the subscription from $6.49 to $19.99 with no explanation. We all understand small increases, but this is rediculous.
You have lost one very loyal customer, just so badly handled by some stupid decision
I am extremely pissed off about this 300%+ price increase!!!!!!!!! Will definitely NOT be renewing my subscription…..
Telegraph readers go online?