News Corp’s Escape gets a refresh ahead of new campaign with AMEX

December 11, 2020 9:10

News Corp’s travel media brand Escape has launched a new-look website and new content and advertiser products to capitalise on the return of domestic travel and potentially international travel soon.

It has also partnered with American Express to support the domestic tourism industry by promoting regional travel. Launching today, the ‘Going Places’ initiative aims to keep Australians exploring over summer and highlights the small businesses that can make holidays special.

The Escape homepage redevelopment follows the revamp of the print lift-out in July 2020 and the publication plans to roll out continued updates across the site over the next six months.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.