News DNA launches e-commerce platform Biggest Online Shopping Night

News DNA is further diving into the online shopping sphere with the launch of Biggest Online Shopping Night with retailers able to tap into the brand power of News DNA’s magazines.


The digital-only event will provide consumers with access to exclusive events and brand discounts from 250 retailers from midday to midnight on October 26.

The e-commerce platform draws on the brand power of,,,,, and to promote offers to their respective digital and social audiences.

Nicole Sheffield, News DNA managing director, said: “Our research behind launching this digital event told us that 96%* of online shoppers were shopping for themselves. Online shopping is about self-gifting. So with our Biggest Online Shopping Night we’re engaging consumers and delivering them a gift via fantastic offers from fantastic brands.


Sheffield: The event provides brands the opportunity “to engage with our highly-engaged digital audiences to generate sales and acquire new customers”

“We’ve seen incredible success with our Vogue and GQ Online Shopping Nights. The most recent VogueOnline Shopping Night delivered some 200,000 clicks to retailers’ sites alone. I’m excited to see what we can do by delivering this major new event.

“The event works by using all the talent of our digital networks from classified sales, to product teams, through to our editorial teams who engage our audiences to participate in the event.

“It’s a chance for large, medium and small enterprises to engage with our vast and highly engaged digital audiences to generate sales, acquire new customers and build their membership.

“As consumers are engaged via their specific passion points, say, via fashion from Vogue or homewares through Inside Out, these customers will be highly valuable future consumers to retailers that participate in the event.”


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