News DNA launches e-commerce platform Biggest Online Shopping Night

Miranda Ward

October 19, 2016 9:24

News DNA is further diving into the online shopping sphere with the launch of Biggest Online Shopping Night with retailers able to tap into the brand power of News DNA’s magazines.

The digital-only event will provide consumers with access to exclusive events and brand discounts from 250 retailers from midday to midnight on October 26.

The e-commerce platform draws on the brand power of Vogue.com.au, GQ.com.au, Kidspot.com.au, Homelife.com.au, Delicious.com.au, Bestrecipes.com.au and Insideout.com.au to promote offers to their respective digital and social audiences.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.