News expands Telegraph adsales team
The publisher of The Daily Telegraph, The Sunday Telegraph and thetelegraph.com.au has expanded its sales team, hiring Sonia Castiel as strategic insights manager – a new role.
The announcement:
Nationwide News, publisher of The Daily Telegraph, The Sunday Telegraph and thetelegraph.com.au, has continued to invest in its advertising sales team with the appointment of Sonia Castiel to the newly created position of strategic insights manager.
Following on from the appointment of Agostino Giramondo as advertising director earlier this year, the sales team continues to expand with a focus on research and insights at its heart.
Mrs. Castiel joins the Nationwide News team after four successful years as the national insights manager for NewsNet, New Limited’s national advertising sales team for newspapers.
During her time at NewsNet, Ms. Castiel worked closely with advertising teams across the country to develop research insights into the ongoing effectiveness of News Limited’s stable of media assets.
Agostino Giramondo advertising director for The Daily Telegraph, The Sunday Telegraph and thetelegraph.com.au said that the appointment of a strategic insights manager signalled a new phase in the evolution of the sales team.
“The team already represent Sydney’s favourite newspapers and the nation’s biggest media brands, but we have a passion and drive that means we are not content to rest on our laurels.
“Since I arrived in Sydney in April we have launched new products, bought new talent into the team and significantly invested in our training and development programme.
“I am delighted that Sonia has chosen to join the team, her considerable experience will give us yet another competitive advantage in delivering smart, effective and long-term solutions to our clients.”
The Daily Telegraph, The Sunday Telegraph and thetelegraph.com.au are Sydney’s favourite media destinations reaching an audience of over 2.02 million readers every week in print* and 1.156 million unique visitors online**.
