News Limited agrees to sell TrueLocal to Sensis

News Limited has continued its divestment of its non-core businesses, agreeing to sell its directory business TrueLocal to Telstra’s Sensis.

Last year News Limited sold its stake in digital investor Netus, which has since been picked up by Fairfax.

The deal was announced by Sensis MD John Allan, who left News Limited in July last year after a short period running The Australian.

Allan said: “TrueLocal has built a strong reputation in connecting consumers with businesses across the country, through its high quality local business listings. TrueLocal also has an extensive library of ratings and reviews which enables consumers to make more informed decisions when they search for a local business.

“Consumers’ reliance on this type of content underlines why it’s important to make it accessible – which drives more traffic to the Yellow Pages network and generates better leads for our customers.”

The deal is subject to ACCC approval.

News Limited’s chief financial officer Stephen Rue said in a statement: “TrueLocal is a terrific business. But the reality is it is no longer a priority for us as we have recently made substantial investments in Foxtel and Fox Sports and Business Spectator and Eureka Report.

“So, while we are sorry to see TrueLocal go, we recognise that Sensis is now the best home for it. John Allan knows the business better than anyone and we wish him and everyone at TrueLocal all the very best.”

TrueLocal GM Simon Carson and his management team will continue to lead the business.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.