News Limited makes key commercial and editorial appointments

Tim Burrowes

December 11, 2009 1:35

News Digital Media has announced key executive promotions, including the appointment of chief commercial officer Ed Smith to the role of chief executive of content and commercial.

Smith’s old position will no longer exist, but the media company’s national sales director Tony Prentice will move into the new role of commercial director and take over some of Smith’s previous responsibilities.

Smith succeeds Michael Robinson who has taken the new position of manager, group editorial as part of News Limited’s Newsolutions program. Robinson will report to Campbell Reid, News Limited editorial director.

In his role, Smith’s responsibilities will include managing the editorial operations of News.com.au; Central Media, which develops and implements the digital publishing systems that enable NDM to distribute and monetise its content; The Business Integration team, which assists News Limited newspapers in the operation of their local websites.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.