News Limited makes key commercial and editorial appointments

News Digital Media has announced key executive promotions, including the appointment of chief commercial officer Ed Smith to the role of chief executive of content and commercial.  

Smith’s old position will no longer exist, but the media company’s national sales director Tony Prentice will move into the new role of commercial director and take over some of Smith’s previous responsibilities.

Smith succeeds Michael Robinson who has taken the new position of manager, group editorial as part of News Limited’s Newsolutions program. Robinson will report to Campbell Reid, News Limited editorial director.

In his role, Smith’s responsibilities will include managing the editorial operations of; Central Media, which develops and implements the digital publishing systems that enable NDM to distribute and monetise its content; The Business Integration team, which assists News Limited newspapers in the operation of their local websites.

Ed Smith

Ed Smith

He will also oversee Newsource, which collates, manages, licences and distributes content from News Limited publications to local, national and international clients; and the Network Sales team which sells display advertising across the News Digital Media network, as well as third party sites for News Corporation and ESPN.

In another appointment, Michael Solomon, Learning Seat CEO, has moved to the new position of executive director of emerging businesses.

Solomon also retains his CEO role at Learning Seat, the online training and compliance company. He also retains his position on the board of web-based recruitment software provider RecruitAdvantage.

As part of the changes, Solomon is now chairman of online shopping comparison site, and he will oversee the operations of online ticketing company Moshtix, whose managing director, Adam McArthur, will now report to Solomon.

Both Smith and Solomon will now report to Nick Leeder, NDM’s chief operating officer.

The changes are effective immediately.


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