News Ltd appoints Michael Robinson as its first head of video

Tim Burrowes

May 12, 2011 6:26

News Ltd has appointed its first national head of video, moving Michael Robinson into the role.

Robinson spent the previous 18 months heading the company’s Newsolutions program which focused on transforming systems within the publisher’s newsrooms. His previous roles have included chief executive of the media division of News Digital Media and roles at Fairfax Media.

According to the News Ltd announcement, Robinson “will be responsible for driving and implementing video strategies across news, sport and features for News Limited’s websites, tablet and mobile offerings and will harness all editorial, commercial and technological aspects of the company’s video future.”

Robinson will report in to News Ltd’s editorial director Campbell Reid. Reid said: “Michael is one of our most experienced executives whose demonstrated passion and talent for digital journalism will ensure our video strategies are clearly articulated and expertly delivered.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.