News Ltd readies launch of national lifestyle inserts

News Limited will this week launch its newspaper inserts nationally across its metropolitan publications, including the Daily Telegraph, in a bid to attract more national advertising dollars.   

Tomorrow will see the launch of a weekly food supplement, It will be followed by its revamped TV guide, Switched On, which will be inserted into papers every Wednesday.

News Ltd’s entertainment supplement, Hit, will come out every Thursday.

The move marks the first time that News Ltd has made its complete lifestyle editorial portfolio available nationally to advertisers and readers.

Campbell Reid, News Ltd editorial director, said: “For the first time this allows us to reach all of our local audiences with nationally coordinated advertising products and journalism products that tap into the reach and expertise of the News Limited newspaper network.”

He added that several other sections are “in planning” to launch nationally.

News Ltd’s liftouts, Your Money and are already available nationally across its metropolitan mastheads.

The titles the national inserts will be featured in include The Daily Telegraph in NSW, the Herald Sun in Victoria, The Courier-Mail in Queensland and The Advertiser in South Australia.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.