News Ltd readies launch of national lifestyle inserts
News Limited will this week launch its newspaper inserts nationally across its metropolitan publications, including the Daily Telegraph, in a bid to attract more national advertising dollars.
Tomorrow will see the launch of a weekly food supplement, Taste.com.au. It will be followed by its revamped TV guide, Switched On, which will be inserted into papers every Wednesday.
News Ltd’s entertainment supplement, Hit, will come out every Thursday.
The move marks the first time that News Ltd has made its complete lifestyle editorial portfolio available nationally to advertisers and readers.
Campbell Reid, News Ltd editorial director, said: “For the first time this allows us to reach all of our local audiences with nationally coordinated advertising products and journalism products that tap into the reach and expertise of the News Limited newspaper network.”
He added that several other sections are “in planning” to launch nationally.
News Ltd’s liftouts, Your Money and Escape.com.au are already available nationally across its metropolitan mastheads.
The titles the national inserts will be featured in include The Daily Telegraph in NSW, the Herald Sun in Victoria, The Courier-Mail in Queensland and The Advertiser in South Australia.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Same old, tired ideas. Same old, tired guff from management.
User ID not verified.
Nationally? Okay, so how many States and Territories have a daily News Limited paper? Yeah, thought so…
User ID not verified.
Why does everyone moan and whinge when one of the major players launch something new? Heaven forbid it might actually be good. You buy a paper and you get a free mag – what ya worry? It’s good news for journos, good news for ad sales and creatives, it’s good news for printers and it’s good news for readers.
And why do publishers keep launching print based products? ‘Cause that’s what the majority of readers want. You can have all your digi and your ipads, just look at the facts.
Me? I still adore a mag or a newspaper. There’s so much more of an experience that digital just can’t give you. LIke, I love Esquire. The magazine experience is still a gazillionth times better than the web experience. Web is too flat and impersonal Sorry! And yes, I’m over 30 years of age.
PS And yes “everyone’s migrating to web”. NO. All the classifieds etc are migrating to web. Most people would still rather read print.
User ID not verified.