F.Y.I.

News Ltd reveals more sectional readership data

February 20, 2011 11:01

News Ltd has published further findings from its research into readership habits of its various newspaper sections. The move comes seven months after the publisher launched its sectional research.

The announcement:

News Limited has delivered on their promise of expanding their Newspaper Sectional Reader study which reveals some spectacular audience results for Taste, Switched On, Hit, Real Estate and Carsguide.

Tony Kendall, Director Sales News Limited said, “The market place asked for accountability and we’ve invested heavily in this national study over two waves to deliver transparency to advertisers and assist planners with useful, insightful information of our readers’ involvement with our sections, as well as quantifying our significant audience sizes.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics