News Ltd unveils body+soul website
News Limited has today announced a website for its health and wellbeing lift-out body+soul.
The announcement:
News Limited today announced that from January 2011 body+soul, Australia’s number one health, happiness and wellbeing newspaper lift-out would launch a fully integrated body+soul website, hot on the heels of the glossy magazine special in market today.
“body+soul is Australia’s leading voice delivering health and wellbeing information and reaching over 5.59 million* loyal readers through News Limited’s Sunday newspaper network,” says Sandra Hook, chief executive officer, News Magazines.
“Our research and reader feedback has consistently confirmed that body+soul is one of the most trusted health and wellbeing brands in Australia and is phenomenally popular with women. Extending the brand onto the digital platforms is the logical next step,” says Ms Hook.
With an unparalleled print audience and a new glossy magazine special, on sale today, News Limited has high expectations for traffic and audience engagement.
“Unabated consumer interest in all things health-related along with our huge strength in providing trusted health and wellbeing content provide a truly unique opportunity for News Limited to create an outstanding online offering.
“Consumers are seeking to strengthen their relationship with trusted brands and advertisers are looking for innovative multi-platform solutions and integrated advertising opportunities,” says Ms Hook.
body+soul will offer that and more through this dynamic and powerfully integrated brand platform.
86% of female readers say that the body+soul content is extremely or very important to them**,” says Fiorella Di Santo, national sales director, NewsNet. “The body+soul multi-platform brand will now deliver even more of a strategic marketing platform, allowing advertisers to build a message across several channels and offering unparalleled reach.”
The body+soul lift-out launched eight years ago to provide a strong newspaper product focusing on female readers. Today the 24+ page lift-out is consumed by more than 2.34 million*** women every Sunday via the country’s leading national newspapers The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD), The Sunday Times (WA) and Sunday Mail (SA).
body+soul summer is on sale today at newsagencies nationally for $6.95.
Source: News Ltd press release
It says it will be launched in Jan -11. Not today…
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Thanks, SadPuppy. It should of course have read (and it does now) announced, rather than launched.
Cheers,
Tim – Mumbrella