News

News programs dominate on Thursday night, with Seven News reaching 1.317m metro viewers

Nightly news programs across the country are continuing to draw in higher than average viewing numbers, with Seven News topping the Thursday night ratings ladder. The program had 1.317m metro viewers across the five capital cities.

Nine News, which won in Melbourne and Brisbane, was behind on 1.160m, while ABC News had 912,000.

Seven News climbed above the 2m viewer mark nationally

With the addition of regional viewers, Seven News soared to 2.041m, ahead of Nine’s 1.497m and ABC’s 1.342m.

In entertainment, Gogglebox on Ten was the most popular, drawing in 787,000 metro viewers (1.092m nationally). Gogglebox also topped the three key advertising demographics of those aged 16 to 39, 18 to 49, and 25 to 54. On Seven, The Chase Australia was its most popular entertainment offering with 706,000 (1.140m nationally). RBT on Nine had 599,000 (845,000 nationally).

Overall, Nine won the night with a 17.3% audience share to Seven’s 16.0%, Ten’s 14.9%, ABC’s 12.5% and SBS’ 6.1%.

The most popular multi-channel was Nine’s Gem with 5.5% of the audience. This helped give the overall Nine Network a win, with 27.9% of the audience. Seven Network had 23.4%, Network Ten was on 21.3%, while ABC had 18.5% and SBS 8.9%.

In the breakfast battle, Seven’s Sunrise had an average metro audience of 353,000 and a national total of 578,000. Nine’s Today had 255,000 in the cities and 373,000 in total.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.