NewsLifeMedia appoints Daily Mail’s Melissa Wilson as editor of Kidspot
Daily Mail Australia’s deputy editor of news and Femail Melissa Wilson has been appointed the editor of NewsLifeMedia’s Kidspot.com.au.
Wilson fills the role left vacant by Kim Doherty who left the title to take on the editor-in-chief role at Australian Women’s Weekly.
Wilson joins NewsLifeMedia from the Daily Mail
Wilson will be responsible for developing and implementing the editorial content strategy for the brand, creating quality and innovative content that will engage and evolve the Kidspot.com.au audience.
NewsLifeMedia executive editor, Melissa Overman, said: Ms Overman said: “Kidspot.com.au connects with more Aussie mums than any other site in this country and has an extremely engaged audience across social platforms.
“Our audience of fiercely proud mums are keen to maintain their independence as women at the same time as bringing up their children. Serving up content that resonates with the needs of every day women is what Kidspot.com.au is all about, whether that is health, entertainment, parenting, beauty, travel, or food news.
“We have been investing heavily in the brand. The site is now fully responsive and our traffic and engagement growth is going from strength-to-strength. As we continue to evolve the brand with a fresh new content strategy which includes new contributors, a stronger focus on video and driving the conversation and agenda for women across the country, it’s very exciting to have such an experienced editor as Melissa join the business to lead the editorial direction of Kidspot.com.au across all of our platforms.”
Wilson joins NewsLifeMedia after nearly two years with the Daily Mail. Prior to that she was with Network Ten as an entertainment producer and with Showtime Australia as a presenter and series producer.
Said Wilson: “I am thrilled to be joining the talented and energetic team at Kidspot.com.au. I look forward to working with them to grow the site and to build on the top quality content currently produced for women across the country.
“As a mother of two young children I’m well aware of the issues and topics that parents are passionate about and believe it’s important to deliver a broad range of engaging subjects and talking points to our audience. Just because you’ve had a baby doesn’t mean that’s the only thing you want to read about. I’m really excited by plans to extend the brand and I can’t wait to get started.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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