NewsLocal rebrands and introduces specialist sections in attempt to retain readers

Miranda Ward

February 29, 2016 9:37

NewsLocal introduced a new look today which sees News Corp’s local newspaper division attempt to retain readers by introducing more specialist content, such as food, education and parenting, into local news.

The rebrand has seen a new logo, colour scheme and page layouts, with NewsLocal’s 20 community mastheads set to receive revamped and refreshed sections including Food and Drink, Homes, Pets, Education and Parenting.

It is the first major refresh of NewsLocal since it rebranded as NewsLocal from Cumberland Courier Newspapers in 2011.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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NewsLocal rebrands and introduces specialist sections in attempt to retain readers

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