NexGard Spectra releases new campaign, via Ward6

Ward6 has delivered a campaign with Boehringer Ingelheim for NexGard Spectra.

The announcement:

Ward6, part of The Ward Marketing Group, has partnered with Boehringer Ingelheim to launch the latest campaign for NexGard SPECTRA®, parasite protection for cats and dogs. NexGard SPECTRA takes protection to the next level. It provides the most complete parasite protection, all in one easy, monthly dose.

Tasked with localising the global brand platform ‘Next Level Protection’ for the Australian market, Ward6 has crafted a campaign that speaks directly to the next level pet owner—those who go above and beyond to ensure their furry companions live their best lives. These pet owners are committed to providing only the best for their beloved dogs and cats, and NexGard SPECTRA is positioned as the natural choice for their next-level standards.

Launching nationally from 15th September, the campaign aims to raise awareness of the importance of parasite protection through a dynamic media rollout. Audiences will see “Next Level Protection” across TV, SVOD, BVOD, digital and social channels, as well as in pet retailers and veterinary clinics across Australia.

®NEXGARD SPECTRA is a registered trademark of the Boehringer Ingelheim Group. All rights reserved.

Client: Boehringer Ingelheim

Brand: NexGard SPECTRA®

Tim Porter – Marketing Manager

Jordana Busenshut – Group Brand Manager

Vanessa Griffiths – Brand Manager

Agency: Ward6

Associate Creative Director: Brooke Harvey

Senior copywriter: Steve Samuel

Client Services Director: Daniela Rocca

Senior Account Director: Courtney Lovell

Strategic Planner: Amie Gall

Producer: Paul Freidmann

TVC

Production Company: Vandal

Director: Mat Humphrey

Photographer: George Mourtzakis

Social

Production company: Production Group

Director: Andrew Garrick

Source: Ward6