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NEXTGEN acquires digital agency Bang Australia

IT aggregator and cloud solutions company NEXTGEN has acquired digital creative agency Bang Australia.

NEXTGEN said the purchase would bolster its ability to assist IT vendors and partners to more effectively build their businesses and would also enable it to integrate marketing and branding into its client portfolio.

 

NEXTGEN CEO John Walters and Bang Australia’s founder and MD Martin Mason

John Walters, group CEO of NEXTGEN, said in a statement: “Bang is a serious and well-respected strategic marketing player, and this partnership is the next stage in that journey, adding scope and depth to our current digital marketing service, NEXTGEN Create.

“This allows us to bring yet further value to both our vendor and channel partners at a time when their ability to connect with customers digitally is more important than ever,” he said.

Bang currently offers brand strategy and planning, brand identity and development, creative digital campaigns, web design and development, mobile responsive UX and digital content strategy and creation.

NEXTGEN’s offerings include technology solutions and services to channel partners across enterprise software, data centres and finance.

Martin Mason, founder and MD of Bang, said: “Becoming a more integrated part of the group enables us to provide a more sophisticated set of solutions that embrace marketing through to sales.

“Our core belief is that successful marketing, including for IT products and services, comes down to creating an emotional connection with the customer and targeting them with the right messaging at the right time.”

 

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