NFL’s touchdown partnership with Netflix won’t impact Australian deal

It will be business as usual for Australians looking to get their NFL fix on free-to-air TV for the upcoming season, despite the league’s new deal with Netflix.

Announced last week, Netflix will be the global home for the NFL’s two popular Christmas Day games this year and will be streaming at least one holiday game a year in 2025 and 2026 as part of a three-year deal.

While it has been speculated that this could eventually see the NFL move to Netflix, similarly to what the WWE has arranged from 2025 onwards – the free-to-air home of NFL in Australia, the Seven Network – has assured viewers they still hold the rights and there will be no changes to the upcoming season which kicks off in August.

“Seven has the Australian TV and digital rights to the upcoming NFL season,” a Seven spokesperson told Mumbrella.

Chiefs player Travis Kelce. Pic by Getty Images

“We are proud to partner with the NFL in this market. Together we have grown the local TV audience for NFL year after year.”

Seven Network’s coverage of February’s Super Bowl, which saw the Kansas City Chiefs topple the San Francisco 49ers 25-22, reached 2.7 million Australians — up 43% from 2023 — with the game itself reaching 2.55 million. The average national total TV audience for the game was 800,000, up 67% on 2023.

Live streaming on 7plus was up 128% on the prior year’s game, with 37.7 million minutes streamed.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.