Nick Cummins gets naked in The Iconic’s first menswear campaign

Rugby union player Nick Cummins is the star of online retailer The Iconic’s first campaign designed solely to promote its mens wear range, ‘For The Man Within’.

Cummins, known also as ‘the honey badger’, stars in a series of comical spots, including ‘exclusive director’s cuts’ of the football icon stripping naked in photo shoots and announcing that naked is the more “comfy” and “natural” option.

The campaign was an in-house concept which was carried about by boutique production team, Guilty.