Nice ad, shame about the brand

Tim Burrowes

May 13, 2009 11:23

The problem I see here however, is that a bank is the brand being advertised. I think there is a disjoint between the ad concept and the product.

Bellamy Hayden’s Lauren Cassar on the new Westpac campaign

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.