Nick Baker on why 23m people think they can do his job better than him, Tourism Australia’s new ad and the power of ‘Facebook jealousy’

In the next in our series of the best of the Mumbrella360 conference, we feature Nick Baker, the executive general manager of marketing at Tourism Australia.

“Sometimes I think there are 23m people out there who think they can do my job better than me,” said Baker at the beginning of his talk, which came soon after the launch of TA’s new There’s Nothing Like Australia ad.