Nick Cummins shows off his isolation hobby in new spot for Tradie

Nick ‘Honey Badger’ Cummins is back fronting a campaign for Tradie Workwear, showing Australians what he’s been up to in isolation.

While some have taken to baking sourdough and completing jigsaw puzzles, Cummins is building a ‘humongous fence’, placing 23,495 fence posts with varying degrees of success.

The campaign was shot in Broken Hill, NSW, and created by Melbourne agency The Incubator.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.