Nick Kyrgios and Australian Open help Nine take out first ratings week
Nine has taken out the first week of the official ratings period in 2021, thanks to Australian Open coverage delivering it a 32.2% network share.
Friday night’s blockbuster at the Australian Open between Nick Kyrgios and Dominic Theim was the most watched non-news event in 2021 so far, with its national audience peaking at 1.806 million.
Last night’s #ausopen match, in which Dominic Thiem defeated Nick Kyrgios in a marathon five set match, saw the audience peak with 1.806m (metro: 1.367m reg: 439,000) viewers. The average national audience through the match was 1.271m (metro: 1.002m reg: 269,000). pic.twitter.com/plLCfHbPL2
— Nine Comms (@9Comms) February 12, 2021
The five set match, which ran from 7:14pm to 10:40pm AEDT and eliminated Kyrgios from the competition, attracted an average metro audience of 1.002 million and peak of 1.367 million. The match dominated the demographics, with the latter half falling in the session two timecode of 9pm-10:29pm and topping the 16-39s, 18-49s and 25-54s. The earlier evening session, coded between 7:15pm and 8:59pm, captured Kyrgios’ successful first two sets and was a close second in all demos.
Following Theim and Kyrgios, Novak Djokovic took the court against Taylor Fritz, drawing an average metro audience of 264,000, which peaked at 387,000.
On Saturday night, Ash Barty’s straight sets win over Ekaterina Alexandrova attracted a metro audience of 804,000, with the national audience peaking at 1.412m viewers. The match ran from 7:14pm to 8:34pm AEDT.
Barty’s win led into fellow Australian Alex De Minaur’s unsuccessful contest against Fabio Fognini. The match, which started at 8:59pm and ran to 11:08pm, had a national peak audience of 1.160 million viewers and an average metro audience of 531,000.
Again, the tennis proved successful with the key advertising demographics with just Nine News usurping the tennis in the 25-54s.
Nine’s share on Friday was 39.6% and the network reached 35.8% the following day.
Looking at the week, Nine’s primary channel had the highest share, with 24.2% and 9Go, which has also carried some of the Australian Open broadcast reaching 2.8%.
Seven came in second for the week on a network share of 25.8% and primary channel share of 17.5%. Ten’s share for the week was 16.8%, with the network holding a primary channel share of 9.4% and the highest primary channel share of 4.1% for Bold.
Ten was just beaten by the ABC in network and primary channel share, with the public broadcaster reaching 17.2% and 12.3%, respectively.
The below graphs were compiled by Nine and exclude ABC and SBS. As such, the data may differ from the figures reflected in the above story.
