Nick Xenophon releases all-singing, all-dancing musical campaign for SA election

Former Senator come state political hopeful Nick Xenophon has released a music video to promote his new party SA Best.

Created by The Hive Creative Colony and its production team John Francis Productions, Trace Elements Media and QTheMusic, Xenophon sings and dances for the duration of the two-minute commercial, kicking off with: “The state is going backwards, let’s stop that in its tracks. A true blue, caring party, that’s what SA lacks”.

The ad, which includes a choir of candidates and dancing routines, targets soaring power prices, kids moving interstate, jobs disappearing, government overspending and what Xenophon deems a public health crisis.

The musical number delivers the promise SA best will “Get on top of problems – pokies, drugs and crime”.

Xenophon sings his call to action: “We’re the best, we’re SA-best, come on and put us to the test, make a change in the nick of time, forget the rest, vote SA-best.”

Since launching the ad yesterday, Twitter users have already taken to the social media platform to share their opinions.


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