Nickelodeon and MTV launch online travel marketplaces with Travlr

MTV Australia and Nickelodeon have today both launched new online travel marketplaces.

In partnership with Travlr, MTV has launched MTVTravel.com – which provides exclusive access to MTV’s events, hundreds of mix and match flights, hotels, activities and curated travel itineraries, all designed specifically for the youth market.

Powered by Travlr technology, MTVTravel.com will allow teen and young adult travellers to discover, plan and book travel experiences all via one platform. Its itineraries will be centred on the key pillars of music, culture, food and fashion based on key audience insights, interests and budgets.

As part of the Viacom CBS partnership with MTV Travel, Travlr has also partnered with kids and family brand Nickelodeon to launch NickTravel.com and in 2020, and Ten on 10Travlr.com.au.

Nickelodeon Travel provides parents with travel information and enables families to explore tailored holiday recommendations across Australia and New Zealand all in the one place. The site also provides access to exclusive and best value offers, as well as where to find specific family add-ons such as complimentary kids club and nanny services.

Travlr is a technology provider has attracted brands, including partnerships with Ten (10Travlr.com.au), Stuff.co.nz, (Stuff Travel), BBC Global News (DiscoverBeyond.com).and now MTV (MTVTravel.com) and Nickelodeon (NickTravel.com).

Travlr offers a platform with a full-service concierge team, flexible booking options and a Buy Now Pay Later functionality.

In October, Travlr tapped Catalano’s ACM for capital raising as it signs new deal with BBC. Earlier this month, the platform appointed Michelle Guthrie as its new chair.

Viacom CBS Australia and New Zealand chief operating and commercial officer and executive vice president, Jarrod Villani said: “After 18 months with travel at a standstill, today is an exciting day for our youth audience who now have exclusive access to the most MTV travel packages, including events such as MTV VMAs, World Stage and Unplugged.

“These are experiences that our audiences dream about attending which can now become a reality. In partnership with Travlr, we have been able to create an unrivalled platform that is curated specifically for our audience based on their passions and interests.”

CEO and co-founder of Travlr, Simon te Hennepe said: “The MTV and Nickelodeon brands are two of the most loved in the world, reaching highly influential audiences who crave unique travel experiences. This is an exciting time for travel and we look forward to offering only the best, most exclusive access to unforgettable experiences that will bring these brands to life.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics 10Travlr.com.au Jarrod Villani MTV MTVTravel.com Nickelodeon Australia Nickelodeon Travel online travel marketplace Simon te Hennepe Travlr Travlr technology Viacom CBS

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