Nicole Sheffield resigns as News Corp chief digital officer
News Corp’s chief digital officer Nicole Sheffield has resigned to pursue her “entrepreneurial spirit”.
In a media statement Sheffield said: “I’ve loved my time with News through a period of extraordinary change with so many opportunities and such wonderful content, it has been an incredible experience.
Sheffield will remain at News Corp until April
“But with the business soaring I’m ready to pass the baton to an exceptional team.”
Sheffield joined NewsLifeMedia as CEO in March 2012 after nearly four years as the general manager of Foxtel’s LifeStyle Channels Group and was promoted to the managing director of its business unit, News Digital Networks Australia in August 2016.
In March last year Sheffield was promoted to the role of chief digital officer.
Michael Miller, executive chairman of News Corp Australasia, said in a statement: “Under Nicole’s leadership news.com.au has gone to number one in the online news category and she drove leading commercial and innovation partnerships for brands as diverse as taste.com.au and Vogue Australia,” he said.
“Nicole launched and chaired the joint venture Medium Rare Content Agency, created new products and services and launched a series of leading digital networks including Food Corp, the News Prestige Network and the women’s network under WHIMN.
“With those achievements in place I understand her desire to explore her own opportunities and I wish her well.”
Sheffield is also the chair of the IAB.
Vijay Solanki, CEO at the IAB, said Sheffield will only continue as the chair for the next couple of months.
“I have very much enjoyed working with Nicole as IAB Australia Chair for the last 18 months, which is the typical tenure for the role. Nicole will continue as Chair for the next couple of months and we will follow our corporate process to elect her replacement from our Board cohort,” Solanki told Mumbrella.
Sheffield will remain with News Corp until April to assist with the transition of a new digital leadership team.
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Can you pursue a spirit?
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I once went to 3 bottle shops to find a particular type of scotch. So yes.
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Like clowns from the proverbial car
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