Nielsen: Intended retail and consumer participation in Black Friday & Cyber Monday up more than 20%

Andrew Banks

November 24, 2022 10:01

According to Nielsen research, 70% of Australian shoppers plan to participate in Black Friday/Cyber Monday in the coming days, up 22% on the year before.

Australians have embraced the retail event so eagerly, that 1 in 3 shoppers claim they’ve been planning for the event since September/October, and 24% say they’ve been thinking about what they’ll buy for the last couple of weeks, as excitement around sales, discounts and deals enters fever pitch.

While Christmas shopping continues to be all about giving, the opposite is true for Black Friday/Cyber Monday, with 81% of shoppers aiming to snag a bargain for themselves during the discount period this year.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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