Nielsen names Alicia Olson-Keating as managing director for TAM
Nielsen has announced Alicia Olsen-Keating as its Australian managing director for Television Audience Measurement (TAM).
Formerly a board member of Nmumeris, the IAB and OzTAM, Olsen-Keating has over 30 years experience in the industry across Canada and Australia.
She is replacing Caroline Atford in the role, who is departing Nielsen for personal reasons.
