Nils Leonard and D&AD to host President’s Lectures in Australia

D&AD is heading to Australia for two President’s Lectures to be hosted by Nils Leonard, chairman and chief creative officer of Grey London and with the generous support of Google Australia.

The announcement:

For the first time, D&AD is heading Down Under for two President’s Lectures. Hosted by Nils Leonard, Chairman and Chief Creative Officer of Grey London and with the generous support of Google Australia.

The talks will be held in Perth and Sydney on 11 and 12 November and will focus around the concept of “How to build a creative culture”.  D&AD’s Perth breakfast lecture is in collaboration with the Perth Advertising and Design Club and Curtin University.

Recently named as the top creative person of 2015 by Business Insider, at 36 years old, Nils Leonard is already one of the youngest Chief Creative Officers in the world running a top five agency. But having overseen six of the most profitable and creatively awarded years in Grey London’s 52 year history, in October 2014 he was also appointed Chairman, a role he performs alongside his existing duties. Leonard’s promotion signifies the agency’s commitment to creative excellence and innovation; putting creativity at the front and centre of its culture.

Nils Leonard commented“I am excited to be talking at the first ever President’s lectures in Australia. President’s lectures are an important part of D&AD’s DNA and it’s a great opportunity to talk about how we can infuse creativity into everything that we do in our industry. Gone are the days of “creative departments”, we need to encourage a culture of creativity and D&AD is a fantastic platform for broadcasting this message. I am also thrilled to be working on Brief to Broadcast, D&AD’s New Blood workshop now in it’s second year. Young creatives are the future of this industry and helping to nurture them is essential.”

For the second year running D&AD New Blood will be hosting Brief to Broadcast as it seeks to bridge the gap between industry and education for the next generation of creative talent on a global scale. For this unique occasion D&AD have invited Nils Leonard to open Australia’s New Blood Workshop to support young professional development of new talent. This year the topic will be “Make an Issue into a Big Deal” and will encourage young creatives to think about how to maximise the impact of their work.

Developed in partnership with the Glue Society, Google Australia, Will O’Rourke, Interbrand and M&C Saatchi the New Blood Workshop will offer a frenetic, fast-paced industry crash-course for thirty lucky young creatives. Under the guidance and mentorship from some of the industry’s finest participants will have the opportunity to develop an entire project from brief to broadcast in just one day.

Jonathan Kneebone, Co-founder, The Glue Society comments, This year, we are raising the stakes with the Brief to Broadcast workshop. We’re not onlyasking the people attending to originate a concept and bring it to life in less than a day, we’re forcing the group to work as a collective whole. Today, we need to work collaboratively to compete – and we’re genuinely excited to see what a room full of the smartest young creative talent in Australia can achieve.” 

For a chance to get one of 30 places, new creatives are invited to apply to the New Blood Workshop by submitting a 60-second video explaining why an issue they feel passionate about is worthy of bigger attention. Applicants must be aged 24 or under and submissions must be received by Friday 23 October 2015 The New Blood Workshop will take place from 9am-7:30pm on Friday 13 November 2015.

Event Details

Wednesday 11 November – PERTH

Fraser’s, Kings Park

Time: 8am – 10:30am

Tickets:  http://dandadperth.eventbrite.co.uk


Thursday 12 November – SYDNEY

National Art School

Time: 5:30pm to 8pm

Tickets: https://dandadsydney.eventbrite.co.uk


Friday 13 November – SYDNEY

Brief to Broadcast – The Glue Society Studios

Time: 9am – 7:30pm

Entries to: hello@gluesociety.com

Source: D&AD press release


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