Nimble the solution to Germans in the engine block in surreal new campaign

Pregnant men, fake dogs and sauna-loving Germans feature in a campaign for short term loan company Nimble featuring unexpected moments.

The ads, developed by Clemenger BBDO Brisbane, present familiar situations but with a twist to promote the lender’s ‘Unexpected Happens’ branding.

Nimble brand strategist Stirling Howard said: “We challenged the team to create a truly memorable campaign with brilliant characters and humour while offering a simple explanation for what the Nimble product offering is all about.”

The ads were directed by The Sweet Shop’s Steve Ayson


Client: Nimble

  • Nimble Co-Founder: Greg Ellis
  • Nimble Co-Founder: Sean Teahan
  • Brand Strategist: Stirling Howland
  • Marketing Manager: Johan Kriegbaum

Agency: Clemenger BBDO Brisbane

  • Creative Director: Levi Slavin
  • Associate Creative Director: Cristian Staal
  • Associate Creative Director: Marianne Harvey
  • Creatives: Simon Vicars, Brett Colliver, Ben Polkinghorne, Scott Kelly
  • Head of Interactive: David Smerdon
  • Account Director: Lucy Flower
  • Account Coordinator: Cassandra Williams
  • Agency Producer: Georgia Martin

TV Production: The Sweet Shop

  • Director: Steve Ayson
  • Producer: Cindy Kavanagh

TV Post Production: Method Studios

  • Offline Editor: Peter Sciberras
  • Colourist: Edel Rafferty
  • Flame Compositor: Chris Betteridge
  • Designer: Brett Glover
  • Post Producer: Fiona Fry

TV Sound Studio: Flagstaff Audio

  • TV Sound Designer: Paul Le Couteur
  • TV Sound Producer: Ceri Davies/Sal McManus

Radio Production: Eardrum

  • Radio Director: Ralph van Dijk
  • Radio Sound Studio: Song Zu
  • Radio Sound Engineer: Abby Sie


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