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Nine aims to get younger fans on its catch-up platform with Maker Studio deal

The Nine Network has penned an exploratory deal with Walt Disney-backed Maker Studio, as it looks to get younger audiences on to its 9Now catch-up platform.

jobsworth-9now-deal

Maker Studios has forged a reputation as a content hub for millennial viewers, building its popularity on Youtube before selling to Walt Disney for US$500m in 2014. The media giant is now moving to more aggressively monetise the content.

Under the deal, Nine is hosting five popular series from Maker, including an exclusive run of Youtuber Joe Weller’s new series Jobsworth.

Niamh Collins, general manager of product and digital operations at Nine, said in a statement: “This deal is important as it’s the first time 9Now has forged a digital only content deal. We firmly believe our relationship with Maker Studios will add new audiences to the 9Now platform.”

“We are thrilled to bring this group of fun, quirky original series to 9Now,” said Nick Higgins, general manager, Maker Studios Australia and New Zealand. “We continue to look for distribution platforms that value our voice in short-form and look forward to exposing these original shows to new audiences.”

The five series are:

  • Jobsworth – Available only on 9Now – Take a journey with 20-year-old Youtube sensation Joe Weller as he looks to find his dream job. Watch as Joe bargains with potential bosses for a day of experience in his dream job in return for a day in the worst job they can find. With more than six million followers across social platforms, Joe has built a global audience with comedy sketches, vlogs, music videos and more.
  • Now Boarding – Skateboarders and social media stars Chris Chann, Micky Papa and Jason Park embark on their first ever European adventure. Journey with Chris and friends through Paris, Munich, Vienna, Budapest, Prague, Venice, and more, as they link up with locals to skate iconic spots, sample signature dishes, check out the nightlife, and explore how skateboarding can break down barriers and connect cultures. The series is a collaboration between Maker Studios and Sweatpants Media.
  • Wreck Room – Youtube star Nikki Limo hosts game night in her parents’ living room – playing games from growing up like Never Have I Ever and Spin the Bottle. The series is a collaboration between Maker Studios and Matador Content, producers of the hit Spike TV series Lip Sync Battle.
  • Pretty Vacant – Two shallow, narcissistic and oftentimes reprehensible best friends find themselves in relatable but elevated situations as they search for love. Starring creators Avital Ash and Danielle Rene, along with Adrianne Palicki (Friday Night Lights), Derek Phillips (Friday Night Lights), and Simon Kassianides (The Big C), and with digital stars AlphaCat and Shameless Maya, the series is directed by Heath Cullens (It’s Always Sunny in Philadelphia) and is a collaboration between Maker Studios and Steel Wool.
  • Hope & Randy – A quirky, irreverent, romantic comedy about the sweet and awkward sexual explorations of a pair of 24-year-olds in their first serious relationship. The series originally premiered on linear television as part of truTV’s Late Night Snac’k in the U.S. and is produced by Two Trick Pony in association with Maker Studios.
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