Nine and ABC announce Olympics sub-licensing agreement
Nine has announced a sub-licensing agreement with ABC Local Radio to broadcast this month’s Paris Olympic Games.
The agreement allows the network to broadcast across 891 ABC Adelaide, 105.7 ABC Darwin, 936 ABC Hobart, 666 ABC Canberra, DAB+ channels in those markets, as well as on local ABC radio stations across regional, rural, and remote Australia.
The deal augments Nine’s “distribution and commercial strategy in our local markets, ensuring all Australians can access the Olympic Games through their local ABC radio station in regional, rural and remote areas,” according to managing director of Nine Radio, Tom Malone.