Nine appoints new director of programmatic sales
Nine has appointed a former Uber Advertising executive as its new director of programmatic sales.
Julia Edwards has been appointed to lead Nine’s programmatic growth, with the goal to drive the sales strategy, grow revenue and market share across 9Now and Nine’s suite of digital assets in the publishing and audio divisions.
Julie Edwards
She was most recently Uber Advertising’s head of strategic verticals and CPG, and before this worked as Yahoo’s commercial director and sales director for NSW, and as head of partnerships at MCN (Foxtel).
Edwards will report to Nick Young, Nine’s commercial director, digital.
“I am thrilled to welcome Julia to Nine,” Young said.
“With her depth of experience across the media industry and expertise in the programmatic space, she will be pivotal in driving our business forward across 9Now, Publishing and Audio.”
Edwards said: “I’m thrilled to be a part of Nine’s growth, helping connect programmatic advertisers with premium inventory across Nine’s video, audio, and publishing assets.
“Together, we will be focused on driving transparency, collaboration, and effectiveness in the dynamic world of total media.”
She begins on February 10.
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