Nine bullish on West Australia as it drives for greater engagement

A year after announcing plans to take on the Western Australian market, Nine has launched its new CBD news studio and will lure audiences and advertisers with content created specifically for the local market.

Taking a leaf from Seven’s playbook – Nine has built the studio in the heart of Perth, creating  a new level of engagement with locals who can see the studio in action at the top of the city’s busy St George’s Terrace.

The site is also dominated a by a huge screen outside the facility which will carry Nine’s broadcast into an outdoor environment.

Just as Seven uses its Martin Place Studio as a hub for both its broadcasts and its brand, Nine believes the new facility will place the network at the centre of public attention in a city that Seven West Media calls home.