Nine buys EPL and FA Cup rights from Optus

Hal Crawford

June 30, 2025 9:28

Nine has confirmed its purchase of the English Premier League and FA Cup from Optus for live and on-demand streaming on Stan Sport. While the broadcaster did not reveal the cost of the acquisition, media speculation suggests it will not be sufficient for Optus to recoup the reported $100m per year it has been paying.

In a widely anticipated move, Nine announced the purchase on the ASX this morning. The deal includes the UEFA Women’s Euro competition beginning in July, as well as Japan’s J League and America’s National Women’s Soccer League. The EPL 25/26 season kicks off in August.

“With this deal, Stan Sport takes its next big leap — delivering the Premier League and Emirates FA Cup alongside UEFA Champions League, Grand Slam tennis and our deep rugby slate, in one of the most powerful sport offerings in the country,” Nine MD of streaming and broadcast Amanda Laing was quoted as saying in a press release.

The EPL rights have changed hands

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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3 COMMENTS

m 30 Jun 25

much better outcome. Can move phone from optus now, have felt like an epl hostage since the data breach

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Anonymous 30 Jun 25

Enough money to buy rights of English Soccer, but they (like the other commercial channels) have to go crawling to the Federal Government to avoid having to invest in Australian content.

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Sigh 1 Jul 25

Do I have to subscribe to Stan and Stan Sports to watch football now?

God.

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