Nine claims more than a million sign ups for Nine Now service

9now_Logo-colour-copyThe Nine Network is claiming it has had more than 1 million registrations for its Nine Now streaming service since it went live in February.

The announcement:

More than one million Australians have signed up to 9Now, Nine’s digital video streaming service, since it launched in February 2016.

Commenting on the success of 9Now, Alex Parsons, Nine’s Chief Digital and Marketing Officer, said: “The rate at which Australians are turning to catch-up and live streaming platforms continues to grow at a staggering rate.

“For some formats we are seeing long-form growth close to 30 per cent year-on-year, with a program such asMarried at First Sight generating more than one million long-form video streams only weeks after the official broadcast of the final episode.”

The milestone coincides with 9Go!, 9Gem and 9Life being added to 9Now’s live TV streaming service, allowing Nine’s audience to access all four Nine Network channels live and free, right across Australia.

“The addition of these three channels brings viewers closer to our programs than ever before, allowing consumers to access our content anytime, anywhere, on all devices,” Mr Parsons said.

Nine’s Chief Sales Officer, Michael Stephenson, added: “9Now allows consumers to take control of the way they watch television.

“We now have more than one million connected consumers through our single sign-in functionality and are well positioned to be able to serve addressable advertising live into the stream within 9Now. This is programmatic television.”

9Now is currently available on web, iOS, Android, Telstra TV and HBBTV, with app for the following devices to follow, including Apple TV, Chromecast, Sony TV, Samsung TV, LG TV, PlayStation, Xbox and Fetch TV.

Source: Nine Network press release


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