Nine claims more than a million sign ups for Nine Now service
The Nine Network is claiming it has had more than 1 million registrations for its Nine Now streaming service since it went live in February.
The announcement:
More than one million Australians have signed up to 9Now, Nine’s digital video streaming service, since it launched in February 2016.
Commenting on the success of 9Now, Alex Parsons, Nine’s Chief Digital and Marketing Officer, said: “The rate at which Australians are turning to catch-up and live streaming platforms continues to grow at a staggering rate.
“For some formats we are seeing long-form growth close to 30 per cent year-on-year, with a program such asMarried at First Sight generating more than one million long-form video streams only weeks after the official broadcast of the final episode.”
The milestone coincides with 9Go!, 9Gem and 9Life being added to 9Now’s live TV streaming service, allowing Nine’s audience to access all four Nine Network channels live and free, right across Australia.
“The addition of these three channels brings viewers closer to our programs than ever before, allowing consumers to access our content anytime, anywhere, on all devices,” Mr Parsons said.
Nine’s Chief Sales Officer, Michael Stephenson, added: “9Now allows consumers to take control of the way they watch television.
“We now have more than one million connected consumers through our single sign-in functionality and are well positioned to be able to serve addressable advertising live into the stream within 9Now. This is programmatic television.”
9Now is currently available on web, iOS, Android, Telstra TV and HBBTV, with app for the following devices to follow, including Apple TV, Chromecast, Sony TV, Samsung TV, LG TV, PlayStation, Xbox and Fetch TV.
Source: Nine Network press release
On the topic of putting separate addressable ads into the live streams, I do hope that Channel 9 will continue to broadcast the same ads as the ones you see on TV on their live streaming of their channels like what they do now and just like what Channel 7 does otherwise I’m going. Putting Addressable Separate Ads on the live stream while opting away from the TV broadcast during commercial breaks on the online stream 24/7 is a lot harder to do plus you would have to time out to get back to the live feed every break it is a lot harder to do so may as well just leave it as it is now. (in the US ABC O&O’s does this with their Watch ABC streaming service, Channel 10 here in Australia also does the same thing with their live streams) do it as a pre-roll (Like Channel 7 does) before the stream comes on and not opting out every commercial break on the actual live stream. The current format of leaving the broadcast ads on 9’s live stream is working well and works fine so if it ain’t broke don’t fix it. I’m going back to Channel 7 if Channel 9 start to muck things up with their live streams.
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How many of the 1m viewers signed up with their real names and details or used a “disposable” e-mail address? How many are using techniques to avoid 9’s geo-blocking of the video streams? 9 has a data mine full of Pyrite.
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Registrations are not active users or even representative of individuals. When can we start having a mature conversation about relevant data?
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discounts are great
but they mean very little if u don’t know the price to which they are applied
sometimes u could end up paying more
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[Edited under Mumbrella’s comment moderation policy]
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