Nine claims victory for first quarter of 2024
Nine is claiming the first three months of 2024 as the best in the network’s history, with increased viewership across breakfast, afternoons, and primetime.
According to OzTAM VOZ data, Nine is leading audience share on free-to-air TV, commanding 31.6% of the total audience, compared to Seven’s 28.1%, ABC’s 18.2%, Ten’s 13.6%, and SBS’ 8.6%.
Nine had more than half of the total BVOD commercial audience, with 52.5%, compared to Seven’s 33.4% and Ten’s 14.1%.
“This audience surge has given the 9Network its best ever start to the year with all key demographics and Total People,” Nine declared in a statement on Friday morning, pointing to the 12.9 million Australian Open viewers, and a 3.1% year-on-year jump for the country’s highest-rating show, Married at First Sight – with BVOD viewing for the program up 16.2% on 2023.
The station’s other tentpole program have seen a spike, with A Current Affair up 6.5%, Today up 5.7%, and The Hundred with Andy Lee (up 13.8%).
“These results vindicate the commitment from the team at Nine and our partners to deliver content Australians want to watch in greater numbers,” Michael Healy, Nine’s director of television, said.
“Married at First Sight is more than a television program. With more than two million Australians watching every episode, it is a cultural phenomenon.
“We’re also blown away by the performance of Tipping Point, which has boosted the audience for our 5pm timeslot by almost 50%. Together with audience growth for 9News, 60 Minutes A Current Affair, Today and The Hundred, free-to-air television is thriving.”
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Nine is just under half a billion dollars in debt. Revenue for tv advertising has dropped dramatically. Who would want to own a tv network ?
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