Nine creates group role to oversee consumer marketing
The boss of Nine Entertainment’s strategic and creative division, Michael Branagh, will spearhead the company’s consumer marketing efforts after taking a new group role.
Branagh has been named director of marketing, a newly created position, and will report to group sales and marketing director Peter Wiltshire.
Wiltshire said the need to unite Nine’s marketing efforts “has never been greater”.
“In this newly created role, Michael will oversee consumer marketing for the group and look to maximise our marketing opportunities both externally and without our considerable media network,” he said.
Branagh, who has more than 20 years experience in media, advertising, direct and digital agency leadership, has been with Nine since 2011 when he joined as director of powered.
He said the creation of the role will ensure Nine is “leveraging every opportunity across our business and in market while engaging with our audience and telling our brand stories”.
Mi9 chief executive Mark Britt said: “We look forward to leveraging Michael’s strategic insight and expertise and his understanding of our business whether it’s television, digital or events, that he has developed over the past three years at Powered.”
Congratulations Michael! What an interesting new role.
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