Nine creates group role to oversee consumer marketing

The boss of Nine Entertainment’s strategic and creative division, Michael Branagh, will spearhead the company’s consumer marketing efforts after taking a new group role.

Branagh has been named director of marketing, a newly created position, and will report to group sales and marketing director Peter Wiltshire.

Wiltshire said the need to unite Nine’s marketing efforts “has never been greater”.

“In this newly created role, Michael will oversee consumer marketing for the group and look to maximise our marketing opportunities both externally and without our considerable media network,” he said.